Redefining Strength With Age



Learn from the experts online and at live events. We give you the tools you need to be STRONGAT40 and beyond!


We build communities through online and live events. Find out more!


Are you high performing? Prove it in our series of STRONGAT40 Challenges!


Strongat40 is a complete health and performance platform for individuals over the age of 40. Our goal is to educate, engage, and challenge you to think about performance as you age. Strongat40 was founded by Olympic Champion Adam Nelson. When Adam retired from Olympic competition in 2012, he struggled to blend his passion for physical excellence in this new reality as a retired professional athlete. He saw many of his peers jump headfirst into training programs for a specific event like triathlons, marathons, and crossfire. The problem is that training for a sport isn't the same a training for health and wellness. His friends may have finished the competition, but at a huge costs. Strongat40 will redefine performance for the aging athlete. It will share the science of training online and in live events and encourage and reward performance through a series of online and live competitions.


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